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If you are familiar with the Web3 space, you may have encountered pushback when you ask users for their contact details, especially email addresses. Why are blockchain users so reluctant to provide even basic contact information? The answer lies in Web3’s core values: privacy, control, and decentralization.
Web3 is all about ownership, pushing a version of the internet where you access any service or application with your blockchain wallet.
This is a substantial difference from how web2 services have always worked: no account creation means less information for the service provider to prey upon. These wallets are anonymous, and with their private key, users have full ownership.
A Web3 game for instance? Their tokens serve as currency, while Non-Fungible Tokens represent in-game assets they genuinely own. Instead of signing in with an email, players connect their wallets directly, ensuring they have full control over their assets.
It’s a simple concept: control your keys, control your coins. This is quite different from traditional, centralized platforms, where assets are often linked to accounts controlled by the platform itself. DApps operate seamlessly without requiring sensitive data, allowing users to enjoy a frictionless experience.
Given this context, it's no wonder that Web3 users resist sharing personal details. They expect the same level of privacy throughout their online journeys.
In Web2, companies hoard data like dragons sitting on mountains of gold. They send and receive email addresses, personal info, and browsing habits to turn that data into profit.
But in Web3, a massive shift in power has occurred. Users hold the reins. They control their data, their digital assets, and their wallet addresses. Web3 builds on the idea that users, not centralized corporations, truly own their digital identities.
When a dApp asks for personal data, it can seem like a violation of Web3's core values. This is especially true for early users who care about the privacy-first principles of blockchain.
Such requests can erode trust, as users believe their wallet address should suffice for connection. Asking for an email address seems like pulling out a pager in a smartphone era, unnecessary and outdated.
One of Web3’s greatest strengths is its ability to eliminate intermediaries and third-party oversight. Smart contracts handle trust. If the code says it will do something, it does, eliminating the need for companies' "privacy policies." This is why asking for personal information in Web3 feels not only unnecessary but also counterproductive.
Connecting a wallet and signing a smart contract should allow access to dApps. This can happen without using Web2’s data-collection methods. And for many, such requests signify a regression into outdated practices that Web3 sought to transcend.
Beyond ideology, there are strong security reasons for Web3 users to guard their personal information. Collecting email addresses or personal details can create vulnerabilities. It exposes users to phishing attacks and data breaches. It can also lead to unwanted marketing emails filling up inboxes.
Those who have left Web2 platforms because of privacy concerns are very careful. They want to reduce their digital footprint and expect projects to respect their anonymity. For many, withholding personal details is both a principle and a security measure.
So, how can developers maintain communication if Web3 users are hesitant to share personal details? The solution lies in iExec PrivacyPass, which balances privacy and user engagement.
At iExec, we recognize that Web3 users expect complete control over their data. That’s why we created the iExec PrivacyPass. This solution helps brands talk to users while respecting their privacy. Instead of requiring personal details like email addresses, PrivacyPass allows for secure, privacy-first engagement.
Through this Web3 application, users have the ability to interact with various projects and initiatives. They can earn rewards like RLC tokens by joining incentive programs. Best of all, they do this without sharing their email addresses.
Using Confidential Computing and Trusted Execution Environments (TEEs) and based on iExec Web3Mail, iExec Privacy Pass encrypts and securely processes email addresses, ensuring that senders never access them. Users can earn tokens for engaging with marketing while keeping their information confidential.
iExec stands for empowering users as the sole owners of their data. Central to our mission is Decentralized Confidential Computing (DeCC), a transformative approach that merges Confidential Computing with Blockchain technology to grant users full ownership of their data.
In the iExec ecosystem, data is tokenized, encrypted, and governed by rules set by the users themselves. Through Trusted Execution Environments (TEEs) and advanced cryptography, we protect data even during processing, ensuring it remains secure throughout its lifecycle: from storage to transfer and processing.
Our approach aligns with the zero-trust philosophy, eliminating the need for centralized authorities and granting users complete control over how their data is accessed and used.
Web3 embodies decentralization and user sovereignty over data. iExec Privacy Pass perfectly aligns with these principles, enabling trustless communication without sacrificing privacy.
iExec Privacy Pass allows users to engage with Web3 projects securely and anonymously, upholding the decentralized ethos of Web3. This application empowers projects to cultivate meaningful connections with their audiences while guaranteeing user privacy remains intact.
Transparency and privacy-preserving technologies are the backbone of Web3. Requests for personal details, such as email addresses, can quickly damage trust. This is especially true for users who value privacy and data control.
iExec Privacy Pass guarantees users full ownership of their data while offering projects a secure and privacy-first way to engage with their communities. This is vital for decentralized projects where transparency, security, and user empowerment are central values.
For Web3 projects looking to scale, iExec R3ach offers a way to build relationships without compromising on decentralization principles. It’s the perfect balance of privacy, communication, and control.
Privacy Is Non-Negotiable in Web3.
Web3 users have already spoken: privacy and data ownership are essential. They anticipate that dApps respect their anonymity and autonomy, and they will quickly disengage from projects that mimic the invasive practices of Web2. The future of Web3 hinges on trust and transparency—don’t compromise.
Adopting privacy-first solutions like iExec Privacy Pass empowers projects to align with the principles of decentralization while fostering user engagement and trust. iExec’s mission of empowering users through DeCC plays a pivotal role in this vision, offering tools that prioritize user privacy and data security.
Now’s the time to secure your data and your trust. With iExec Privacy Pass, enjoy the best of Web3 without sacrificing what matters most: your privacy.
